Frequently Asked Questions

Honest Partners Group is a strategic business development firm that helps emerging and growth-stage businesses build stronger foundations for long-term success. Founded by Sandra Rivera in 2024 after operating under Sandra J. Rivera Inc. since 2011, we specialize in sales development, marketing performance, retail expansion, investor readiness, and launch strategy. We deliver tailored, results-driven solutions for businesses across a wide range of industries.

Honest Partners Group was founded by Sandra Rivera, a business development executive with over 28 years of experience helping businesses across industries including Consumer Packaged Goods, technology, sustainability, and energy. Sandy built her expertise through years of hands-on work in sales leadership, brand growth strategy, and retail expansion before formally establishing Honest Partners Group in 2024.

Unlike traditional consulting firms that deliver surface-level strategies, Honest Partners Group embeds directly into the process. We combine strategic guidance with real execution, working closely with leadership teams to identify opportunities, refine positioning, and build the systems that drive sustainable growth. Every engagement begins with careful alignment, and our work is tailored to the specific stage and goals of each business.

We work with a wide range of businesses including founders, brand owners, manufacturers, CPG companies, retailers, distributors, brokers, R&D teams, investors, foodservice businesses, convenience store operators, private label teams, and M&A stakeholders. We also welcome organizations outside these categories. If you are pursuing structured growth and stronger market positioning, we encourage you to reach out.

Honest Partners Group serves businesses across many sectors. While we have deep experience in Consumer Packaged Goods, retail, foodservice, and industrial or energy markets, our strategic expertise is not limited to these industries. We work with any organization committed to disciplined growth, measurable progress, and long-term development.

Every engagement begins with alignment. We carefully review each opportunity, assessing the business, its leadership team, and its long-term growth objectives, to ensure there is a strong fit before moving forward. This process allows us to design strategies that are genuinely tailored to your stage and goals. To start the conversation, you can reach us through the Contact page at honestpartnersgroup.com.

We work with businesses at all stages. Emerging companies benefit from the structure and strategic clarity we provide during early growth, while established organizations work with us to refine existing systems and expand into new markets. Our services are designed to scale with the needs of the business.

Honest Partners Group operates with a flexible, relationship-driven model that allows us to support businesses across the United States and beyond. Our work spans national distribution channels, digital markets, and diverse retail environments.

Our mission is to empower purpose-driven brands and businesses to overcome competitive challenges and achieve sustainable growth. We do this by providing structured, transparent, and accountable partnerships, combining deep industry knowledge with practical execution to help businesses navigate complex markets and build meaningful long-term success.

The name reflects our core operating principle: transparency and accountability in every partnership. We believe businesses thrive when they work with advisors who are direct, data-driven, and genuinely invested in results, not just strategy documents. Honest Partners Group was built on the belief that real growth comes from honest assessment, clear communication, and consistent follow-through.

Honest Partners Group grew out of Sandra Rivera's long-standing work under Sandra J. Rivera Inc. In 2024, the organization was formally established as Honest Partners Group to create a dedicated, expanded platform for sales development, marketing alignment, and retail expansion services. The expertise and relationships built under Sandra J. Rivera Inc. carry directly into the work we do today.

Honest Partners Group has supported manufacturers, CPG founders, retailers, distributors, private label teams, foodservice operators, industrial companies, and investors, among others. Our work spans product launches, retail shelf placement, distribution development, marketing strategy, and investor readiness across sectors from consumer goods to energy and sustainability.