Meet the Team

Sandra “Sandy” Rivera is the Founder and Chief Executive Officer of Honest Partners Group. With more than 28 years of experience in business development, sales leadership, and marketing strategy, she has built a career helping emerging and growth-stage brands turn vision into measurable results. Her expertise spans CPG brand development, retail expansion, go-to-market execution, investor readiness, and revenue growth strategy.

Sandy is known for her direct, integrity-driven leadership and her ability to align business strategy with real-world execution. She works closely with founders, retail partners, and leadership teams to strengthen brand positioning, refine sales systems, and create sustainable growth plans. Her approach combines practical market insight, strong retail relationships, and disciplined strategic planning to help businesses compete and scale with confidence.

Michelle Bowers is the Sales and Marketing Administrator at Honest Partners Group, where she supports retail operations, sales coordination, and marketing execution. Her work focuses on managing processes that strengthen product performance, streamline operations, and support business growth within competitive retail environments.

With over 20 years of experience in buying and merchandising at Walmart Inc. and Sam’s Club Home Office, Michelle brings deep expertise in item creation, sales reporting, order management, and cross-functional coordination. Her background supports efficient execution and strong alignment across sales and retail initiatives.

Michelle is recognized for her attention to detail, reliability, and results-driven approach. She contributes to helping brands navigate retail environments, maintain operational consistency, and support long-term growth through structured support and execution.

Kenneth Gayas is the Marketing Director at Honest Partners Group, where he leads digital growth and brand strategy initiatives. He specializes in research, SEO, website strategy, social media marketing, and brand connection strategies that strengthen visibility and market positioning.

With over 8 years of experience supporting overseas companies in marketing and brand development, Kenneth brings a strong foundation in digital strategy, business analysis, and remote operations. His background also includes experience in training and supervising teams, along with several years working as a business analyst, allowing him to align data-driven insights with business objectives.

Kenneth focuses on helping emerging and growth-stage businesses build authority, improve engagement, and develop structured marketing strategies that support long-term growth and performance.

Reyana Garcia is a Content and Creative Specialist at Honest Partners Group, where she supports brand development and digital marketing initiatives. She focuses on content creation, visual storytelling, and audience engagement strategies that strengthen brand presence and communication.

With 7 years of experience in sales and digital marketing, Reyana brings a well-rounded understanding of customer interaction, brand messaging, and content execution across retail and online environments. Her work supports businesses in creating clear, engaging content that connects with target audiences and enhances overall marketing performance.

Reyana has worked with diverse clients in both local and international settings, allowing her to adapt communication strategies across different markets and cultural environments. She contributes to building consistent brand experiences that support visibility, engagement, and long-term growth.